Heartbeat club

Industry

Mental Health
Coaching

Year

2023

Heartbeat Club is a place for co-creation and coaching. It fosters transformative coaching experiences that empower individuals to unlock their fullest potential. Rooted in the belief of collaborative growth, Heartbeat Club's theory centers on cultivating authentic connections and nurturing self-awareness. Through personalized coaching journeys, they inspire profound introspection and tangible action, guiding clients towards meaningful personal and professional breakthroughs. With a commitment to holistic development and sustainable change, Heartbeat Club ignites the spark of inspiration and ignites the journey towards self-actualization. Creating spaces of belonging, and putting the client's comfort first, Heartbeat Club offers coaching sessions in nature, during a walk, and in a safe and inspiring environment.

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Client

Heartbeat Club

Services

Creative Direction
Brand Identity
Social Media
Type
Strategy
Illustration
Website

This unique approach to mental health and coaching is literally and figuratively the heart of the company. The heartbeat is thus the focal point of the visual identity. A custom type font created for the brand was inspired by the calm waves of breath when self soothing or meditating. What does the heart want? What makes it beat faster? Is it positive or negative? How can we create a positive journey and how can we use anxiety to our advantage? Heartbeat Club strives to push the boundaries of mental health coaching and setting new innovative ways to connect with its clients. With a vibrant, joyful color system and a custom bold typography we want to encourage customers to approach mental health with a positive, cheerful mindset and trust that coaching can open up new journeys, inspire creativity, and individuals breakthroughs.

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Photography

Janina Engel

Client

Heartbeat Club

INSTAGRAM

BEHANCE

No part of this material, especially images or screenshots, may be used for any purpose other than personal use, unless Studio Engel gives explicit authorisation.

INSTAGRAM

BEHANCE

No part of this material, especially images or screenshots, may be used for any purpose other than personal use, unless Studio Engel gives explicit authorisation.