company – 335 Madison avenue

In collaboration with Isometric Studio and Milstein Properties, I designed the brand identity, building-wide signage, wayfinding and environmental graphics for Company. The new 350,000-square-foot campus brings together coworking, hospitality and retail. Located at 335 Madison Avenue in Midtown Manhattan and connected to the iconic Grand Central Terminal, it features a welcoming lobby with restaurants, a café and shops. Isometric’s former design director Eleni Agapis created a custom typeface that captures the spirit of a workplace where innovation thrives, while also referencing the building’s history as the Biltmore Hotel and Bank of America Plaza. For the in-house café, »Company Culture«, we designed a brand identity that combines the energy of a thriving workplace with delicious coffee from Counter Culture.

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