company – 335 Madison avenue

In collaboration with Isometric Studio and Milstein Properties, we designed the brand identity, building-wide signage, wayfinding, and environmental graphics for Company. This new 350,000-square-foot campus includes coworking, hospitality, and retail applications. Located at 335 Madison Avenue in Midtown Manhattan and connected to the iconic Grand Central Station, the campus has a welcoming lobby with restaurants, a café, and shops. Former design director Eleni Agapis designed a custom typeface embodying a workplace where innovation thrives. It also refers to the building’s history as the Biltmore Hotel and the Bank of America Plaza. For the in-house café »Company Culture«, we designed a brand identity that captures the essence of a thriving workplace in combination with delicious coffee from Counter Culture.

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